the role of social and parasocial relationships on social networking sites loyalty / Parasocial Relationships: The Nature of Celebrity Fascinations - Find a Psychologist

the role of social and parasocial relationships on social networking sites loyalty

the role of social and parasocial relationships on social networking sites loyalty

While parasocial relationships are typically seen as a relationship with a media persona whom the individual views positively, more research should be done surround parasocial relationships with media personas who the individual views in a negative sense. Liu et al. Duarte , P. On Facebook, within the first year filters were available, over , creators released and utilized over 1. Journal of Electronic Commerce Research. Stever , G. Age, however, shows correlation with the intensity of distress at parasocial breakups, as Cohen finds young people under the age of 20 are more susceptible to strong symptoms of PSB Parasocial breakup.

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THE ROLE OF SOCIAL AND PARASOCIAL RELATIONSHIPS ON SOCIAL NETWORKING SITES LOYALTY / interiorinnovations.biz